Over the past week, I’ve been deep in thought about the core marketing approach of the Dojo. And as I’ve pondered this I’ve been struck by a question:
Are we serving coaches that want to be great—
as in masterful at what they do?
Are we serving coaches that want to be “successful”—
as in making a lot of money?
But it wasn’t until this morning that I realized this is a false choice.Read more