Master Coaches Make Money

Over the past week, I’ve been deep in thought about the core marketing approach of the Dojo. And as I’ve pondered this I’ve been struck by a question:


Are we serving coaches that want to be great—
as in masterful at what they do?


Are we serving coaches that want to be “successful”—
as in making a lot of money?


But it wasn’t until this morning that I realized this is a false choice.Read more

The #2 Best Way

The second best way for you to learn how to articulate something, to talk about something powerfully, to create a robust model of something, to feel confident in something, is to learn someone else’s language around it.

To study how they talk about it, think about it, define it, and distinguish it.

The best way is to define it yourself . . .

To create your own model from the spare bits you have lying about, to create your own metaphors for it, and to create your own language from the ground up.

It’s scarier and harder, but nothing will help you understand something better than becoming the author of it.Read more

ODSC Framework #31 – The Close – The Simmer

Are you being selfish as a coach? Are you trying to “make everything okay” for your client? Wrap up each session with a bow, with some tidy resolution, a clear set of action items?

Trying to make everything okay for your client is incredibly selfish as a coach, and may lead to your client expecting you to fix everything, expecting you to do all the work, and even putting you on a pedestal.

The power of your insights and the client’s insights will last longer when you change this dynamic. Unprocessed stuff comes up in a session, and when we close that down for the client by always offering that wrap-up, we stunt their possibility, stunt their ability to be with the difficult stuff that comes up with transformation.Read more

ODSC Framework #30 – The Close – Acknowledgement

Is your client blind to their own achievement? Constantly thinking they’re not accomplishing enough in your work together? Thinking they’re not enough, and by extension, that you are not enough as coach?

The truth is, we humans are generally HORRIBLE at assessing how much we’ve grown. And that blindness to how much they’ve accomplished in your work together is not only bad for the client, it’s bad for your business…

In this episode, Toku talks about that challenge, and how the technique of championing—and particularly acknowledging—can help your client see more clearly the gains they have made.
Read more

Marketing and Mastery: Interview with Greg Faxon

Toku sat down with fellow coach and marketing master Greg Faxon for a jam on mastery, marketing, and more!

Here are just a few of the topics they cover in their wide-ranging conversation:

  • The Myth of the Undercover Coach
  • “Marketing can be an act of love” – Marketing as Service
  • How Marketing is like Exercise
  • How really great Marketing can “just come through you”
  • Is your Marketing like pick-up artistry or falling in love?
  • The Three Marketing Archetypes: which one are you?
  • The Three Cs of Marketing: Captivate, Convert, Coach
  • The “Niche-ing Spiral”: the practice of refining your niche

…and much more!Read more

ODSC Framework #29 – The Close – Reflection

Another challenge you may be encountering with your client is that between sessions, they “twist the work” in some way (thanks to Bay LeBlanc Quiney for this phrasing)… you thought the session went great, but they come back believing the session wasn’t powerful, or they’re confused, or they fall apart the next day…

In this episode, Toku explains that deep work requires processing and integration, and if we don’t as coaches help our clients begin this during The Close, we’ll leave them struggling. Reflection is just one powerful tool that can help our client begin to do that post-session processing.

Need help applying the ODSC Framework to your own coaching conversations? Get your copy of the Coaching Canvas today!Read more

ODSC Framework #28 – The Close – Next Steps and Commitments

Are your clients getting lost between sessions, not taking action on what you talked about, and complaining they don’t know what happened?

The root of this might be that they don’t know how to create their own container, because they, like most of us, grew up with containers that were forced on us.

So how do we as coaches help our clients create their own containers? When done well, one of the most common Close techniques—creating next steps and commitments—can provide your struggling client the foundation they need to begin this process. In this episode, Toku gives three specific steps on how to do this:

Need help applying the ODSC Framework to your own coaching conversations? Get your copy of the Coaching Canvas today!
Read more

ODSC Framework #27 – The Close – What Is the Close?

Another place you might be “leaving your clients at the altar” is when your Close is not effective…

This can lead to frustration for you as the coach, because you don’t seem to be able to help your client achieve Shifts that stick. Your client achieves powerful insights in sessions but doesn’t seem to take action on them. You and your client end up rehashing the same work over and over. You both become frustrated at the lack of progress. And you may even decide to stop working together.

In this first episode of Part 4 of the ODSC Series, Toku explains what the Close is, why it’s so important, and sets the stage for a deeper discussion of Close techniques coming in subsequent videos.

Need help applying the ODSC Framework to your own coaching conversations? Get your copy of the Coaching Canvas today!Read more

Origin Story: How the Dojo Began

We didn’t get bitten by a radioactive spider to create the Dojo, and that’s exactly the point. Because becoming better as a coach isn’t superhuman. The Dojo grew out of our love of coaching, our willingness to ask really simple but challenging questions, and our refusal to give up until we found the answers.

If you’re at the beginning and you’ve got lots of questions about coaching and what it means to be a coach, or if you keep seeking answers to questions you’ve been asking as a coach for many years, the Dojo might just be the right place for you.

Check out our origin story, or write your own.


ODSC Framework #26: The Shift – More Than a Shift

One of the most important things you can give to your client is the understanding that it’s not just about a Shift. Sure, these insights can be powerful and important… but insights alone are not enough. As Toku’s Zen Master used to say, “Insight and $2.50 will get you a cup of coffee.” What he meant was this: insight alone will not create change.

In today’s video, Toku discusses how to give your client that understanding, so the Shifts you help them create dive deep into your client’s being, and extend out into your client’s life.


Read more