What does it mean to embody a great or masterful coach?

Anyone can call themselves a coach. Anyone can ask a few coaching questions. But there’s something that set’s some of the world’s best coaches apart. 

  • Creativity
  • Depth
  • Authenticity
  • Integrity
  • Masterful coaching
  • Selling with Integrity
  • Commitment
  • Clarity with finances
  • Spirituality or relationship to the divine 
  • Purpose and vision
  • Professional ethics

I didn’t become a coach to get rich. There are easier ways. I became a coach to embody the spirit of someone who changes lives, my own first, and those of people I care about. 

Maybe you became a coach for this reason too. If so, stop focusing on the skills, the nuts and bolts. They matter, but the context of your focus matters more. 

Focus on embodying a great coach, focus on BEING a great coach. And in the process, you’ll learn everything you need to do and to know

Anyone can call themselves a coach, anyone can ask some coaching questions. 

But being a great coach, even when you’re walking alone in the woods, or cooking dinner. 

That’s rare and really something worth working towards. 


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