Stop Playing Small and Build The Thriving High-End Coaching Business You’ve Always Dreamed Of
For coaches who want reach more people and serve the sh*t out of them
We’re all in this for the same reason.
You know the one.
When you’ve been working with a client for weeks and weeks and then finally…their eyes light up. It’s about to happen.
They go from this tepid, scared version of themselves to a brave, confident soul who’s ready to take on the world!
That breakthrough moment of transformation is why we do what we do.
Hi, I’m Toku McGree, Master Coach and founder of the Samuari Sales Dojo - and I’ve been chasing that moment since I started coaching.
Master Coach, Toku McCree
Poor Coaches Can’t Help Anyone
When I first started my coaching practice, my business was stuck.
I read The Prosperous Coach (like we all do) and it helped. I connected, invited, created, and proposed like a motherf*cker and got a few more $3k clients. But I wanted to be at te $25-50k proposal level.
That was the level where I knew I’d get the most of what I was after: transformation.
I was missing something. I knew I was a great coach, but I struggled to create the kind of success I saw my idols creating.
What were all the successful coaches doing that I wasn't?!
This is going to sound simplistic and hokey but stick with me because it’s true: One day, I decided to take a different approach to the way I talked about money and commitment with a prospect.
It changed EVERYTHING.
Within 6 months, I went from “scraping by” to having a thriving 6-figure coaching business with a wait list of amazing executives, CEOs, and professionals (with no preexisting network in the corporate world btw) and was commanding higher rates than ever before.
I know, I know. It sounds like skeevy and sales-copy hype, but I made a critical shift that I want to share with you because it changed everything for me and for my clients.
You Already Know How To Do This
I remember the moment exactly. I was in conversation with a prospect and we got to the money part. Instead of going back to my notes and trying to follow a “script," I started to coach around it.
Yes, I said coach.
Coach: The thing you already know how to do and actually love. Normally, when a prospect would hesitate, I'd freak out. "$%^# they’re gonna say no! I suck!!” And that negative spiral of self-doubt would kick-in (I know you know what I’m talking about).
Instead, I slowed down.
I got really curious about why they were hesitating - what was going on for them?All of a sudden we were having this incredibly deep conversation about commitment and I realized:
The coaching we were doing around commitment was the MOST important part of the conversation!!
And I’d been avoiding it because I was uncomfortable talking about money. That’s when I realized: Sales is coaching. That ah-ha moment was step one. Step two was this…
You Don’t Have to Be a "Salesperson" to Be Good at Sales
You Just Need to Practice
The existing courses and workshops on building your coaching business are great, but they’re missing something critical.
Consider this: the only time you get to practice sales is when the stakes are HIGH and you need to close a REAL client. Think about that for a second.
The most important skill in building your business is done:
Behind closed doors
Under incredibly high pressure
Even if you memorized every sales tactic in the book, you couldn’t get better: because you aren’t practicing enough!
If you were an Olympic sprinter, would you only practice sprinting by yourself every few weeks?
Of course not!
You’d go to the track with your coach every day.
You'd practice your form, race at different tracks, run in different types of weather. You'd learn how your body works under pressure and how to eat right, sleep right, and optimize your life to win that race.
You'd go over that race again and again and again: Until the technique becomes second nature.
Like muscle memory. It’s automatic, effortless, calm.
You no longer wonder, “Am I doing this right?”
You know you are.
You’re focused on the race - able to succeed no matter what the track (or, in our case, client) throws at you.
You’re a master because you’ve honed the skill after lots and lots of practice.
So, why on earth would you think you’d be good at sales if you only do it in a high stakes environment when you have EVERYTHING on the line??!
And yet…that’s what most coaches do.
They focus on mastering the art of coaching and reading about sales, but never doing it.
I Want to Teach You How to Love Sales - and Be REALLY Great at It
I want to get rid of that gremlin inside your head that says, “Maybe I'm not cut out for this?”
You are cut out for this.
You just haven’t developed the muscle memory you need to know how to navigate a sales conversation smoothly and authentically.
You haven’t practiced enough in a low-stakes environment where you can get better.
Books, courses, and seminars are just the tip of the iceberg.
You also need feedback from professionals who’ve mastered sales, a deeper understanding of your unique style and competitive advantage, and the courage to follow your instincts and skillfully challenge your clients.
Most of us have to practice, fail, and work hard on getting it right. Just like you do with coaching.
Because (I repeat) sales is coaching.
Which is why we’re using the same practice-based approach we use for our Samurai Coaching Dojo to help you master the skills and feel confident in your ability to enroll clients.
Introducing the Samurai Sales Dojo: The Virtual Practice-Based Container for Coaches Who Want 6-Figure Businesses
(It's where you get good at sales)
The Samurai Sales Dojo is a virtual incubator for coaches to practice and develop the art of authentic selling.
We curate small groups based on level and growth interests for an intimate immersion made up of master coaches who want to feel more confident in their selling.
"There is no substitute for experience… That’s what the Dojo does better than anything I’ve seen. Really extraordinary what they’re doing there."- Craig F, Dojo Graduate
These groups are led by me (Toku McCree) and a team of incredible experts including ethical marketer Margo Aaron, master coach Christina Salerno, and operations master Steve Arensberg (formerly of Live Your Legend).
Between us, we have over 30 years of sales and enrollment experience and a vast knowledge of deep work and successful six-figure+ coaching practices.
"The first 6 months of this year I did 3x the business. Enrolling clients is easy now - the easiest part of my job." - Mike H, Dojo Graduate
For the Sales Dojo, you’ll get 8 weeks of immersive supervised sales learning and implementation.
We’ll help you with technique, and then you’ll get time to practice in a low-stakes environment.
We’re not going to sugarcoat it: this will push you out of your comfort zone.
But you WILL get better at sales. We guarantee it.
If you’re haunted by a fear of where your next client is coming from...
If you DREAD the part of the conversation where you need to bring up payment...
If you KNOW you’re a better coach than people making way more money than you...
We give you the tools and experience you need to feel like you know exactly what you’re doing.
"I’m not as scared I’m going to mess them up. I’m not as scared of diving into the deeper stuff." - Kyle, Dojo Graduate
After your 8 weeks of immersive training in the Samurai Sales Dojo, you won’t get stuck over thinking or wondering what you did wrong: you’ll know.
We will take the mystery out of the sales process and replace it with confidence. You will feel like you’ve got this.
What’s more is you’ll get tailored FEEDBACK unique to you.
Right now, you have no idea why you can't sign clients or why you're losing them.
With our custom feedback, we’ll help you lean into the discomfort and discover where your strengths are and how to capitalize on them.
“The thing that is unique about the Dojo is that you get instant feedback. It’s not from the other party in the coaching relationship, so you're not getting feedback, not from the person you just coached - who may or may not be experiencing something that's influencing their observation. And not from someone who’s barely coached before." - Mike H.
After the Dojo..."I felt like I was a f$%^ing awesome coach. I was very clear and crisp about my abilities...it's really good to see who you are in relation to other people. Because coaching is this singular thing, we don't get a lot of reflection from other people. So looking at somebody else's style vs mine, gave me insights into what's unique about me." - Elizabeth W.
How the Dojo Works
The next Samurai Sales Dojo will run from January 5th, 2018 through March 2nd, 2018.
18 hours of live calls
5 implementation weeks
10 Kata assignments (You’ll find out what that is once you apply)
A Samurai Clan (that’s 4-6 coaches like you who are devoted to excellence and mastery)
And sparring partners who will work with you to improve your skills, provide feedback, and support.
Every other week we’ll alternate between practice and massive action. Practice weeks begin with a Skill Unit that breaks down one essential attraction (marketing) or enrollment (selling) skill in incredible detail and simplicity.
Next you gather with your fellow Samurai to drill and practice in a safe, non-judgemental container and get direct and immediate feedback.
Then at the end of the week, you can join for more practice, feedback, or just ask some questions and get clarity around what you're learning.
On action weeks you take MASSIVE ACTION supported by your Sensei and fellow Samurai. This is where you get to test your skills in the real world by connecting with REAL clients, trying out your new skills, and getting real world data.
(Yes, it’s a little scary but it’s also VERY awesome. And you’ll have support from your Sensei’s and fellow coaches - you will never feel like you’re alone.)
Then you gather with your Clan to get MORE feedback so you can tweak and dial in that last 20% of excellence.
That part makes the difference between “Doing ok” and “F*cking KILLING IT!!!”
We do this for 8 incredible weeks (with a break for Thanksgiving), so that by the end you have a solid foundation and all the skills and experience you need to be a Sales Samurai.
Best of all, the things we teach you are repeatable - which means you can keep using them for years after the Dojo ends. These aren't just answers to your questions now, they're a secret armory of powerful tools that tells you how to stay in continuous improvement and refinement for years to come.
“Best investment I've made in my life.” - Craig F., Dojo Graduate
We work incredibly hard to ensure our Dojo is the highest quality program you’ve ever been a part of. We carefully vet each applicant to make sure the quality of the participants are as high as the quality of the program. However, if for any reason you feel like this is not serving you - we offer a money back guarantee. All we ask is that you turn in your completed assignments (including the non-written work) and prove that you made an effort to participate and get the most out of the experience. If you still don’t find that it served you, we will gladly refund you in full within the first 3 weeks. We’ll be sad, but we’ll understand. We don’t believe in making promises we can’t keep. And our promise to you is to make you as excited about enrollment as you are about coaching.
"Toku is an amazing coach. He's been like this insightful, compassionate friend who challenges me and encourages me all at the same time. Every time we talk he really listens, understands my problems, and helps me find solutions that work. He's helped me get really clear on where I need to go next in my business and he's helped me learn how to be a better man for my family as well as for my readers."
Leo Babauta, Creator of Zen Habits (a Time Magazine Top 25 Blog)
“I’ve gotten a few proposals for high end coaching, but Toku is the only one who went beyond the offer to help me grow my already successful coaching practice and spoke to the parts of me that long for something more than the success I’ve already created. There are a lot of coaches out there that claim to do the work, but Toku is the real deal.”
Dana Corey, Master coach who’s current and former clients include Zappos.com, the Oregon Women’s Conference, and the eWomen Network.