Being a coach is an incredible honor, treat it like one
As coaches, we get invited into the hearts of people’s real life fears, desires, and missions. That’s an enormous responsibility.
This can feel scary and uncertain and it’s why so many stay at the level of “safe” surface based coaching.
Don’t be just another fly by night coach, who gives how to checklists, a pat on the back, and promises “accountability”.
Doing those things is why so many coaches fail by drowning in the sea of mediocrity and redundancy.
However, there is another way to serve with truly skillful deep coaching and authentic honorable enrollment.
It is extraordinarily life-changing.
And you can learn how to do it.
“Before the Dojo, I felt like I was good, but there was something missing that great coaches have. Honestly, there were a bunch of times when I considered hanging it up before the Dojo started. After completing the Dojo (and most importantly, a month to integrate everything), I feel like I’m playing fucking light years above where I was playing. Oh, and January has been my best month ever as a coach.” – Mike H
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Great Coaching Is THE Best Form Of Marketing
Training programs only take you so far with watered down, basic fundamentals.
Marketing programs only help you sell your services. But, it doesn’t matter how good the hype is. If your coaching sucks, you won’t make the money and the impact you crave in the long term.
This is why great coaching always wins. If you truly change someone’s life in a single conversation, they will never forget you.
We’ve had people start savings funds just to work with us. We’ve had single clients so impacted by our coaching they refer us to dozens of their friends, colleagues, and even their parents. There is no “selling” needed when the value of the service you offer is undeniably exceptional.
But you have to understand the difference between good vs great coaching and how to leverage it with your clients and prospects.
There’s a black hole between training and marketing programs. This is where coaches get lost in what we call the “Coaching Bubble” – an isolated vacuum of trial-and-error guessing between coach and clients or prospects.
Which is why we created an experiential accelerator unlike any other “program” out there.
“There is no substitute for experience… That’s what the Dojo does better than anything I’ve seen. Really extraordinary what they’re doing there. Best investment I’ve made in my life.” – Craig Filek
Practicing The Art Of Deep Coaching
The Samurai Coaching Dojo is a virtual incubator for coaches to practice and develop the art of deep coaching.
We curate small groups based on level and growth interests for an intimate immersion made up of 6 coaches, healers, and practitioners devoted to mastering their craft.
These groups are led by 2 master coaches, each with vast knowledge of deep work and successful six-figure+ coaching practices: Toku McCree and Christina Salerno.
Toku McCree is an executive coach for brilliant misfits at the top of their game who want to create something far beyond the success they’ve already achieved.
In under 2 years, Toku built a coaching business with clients on 5 continents, one-on-one coaching deals of up to $100,000, and is a member of an elite group of the top 4% of coaches on the planet.
His zone of genius lies in cutting right to the heart of the matter with tons of love and no bullshit.
In addition to coaching business leaders, Toku has a passion for teaching coaches how to do deep work, which flows from his core mission to help the world wake up in profound and fundamental ways.
If you’re anything like us, you don’t want to work with people who just know how to sell a coaching program. Instead, you want to work with the coaches who resonate with you, do their own deep work, and have a proven track record of serving their clients powerfully so that they can help you do the same.
Speaking of which . . .
Here’s what people say about working with us . . .
“Christina is part thoughtful visionary, part spirited builder and all parts love. I marvel at her sense of quiet attention, deep curiosity and ease with who she is. In private conversation, she has the ability to ask nuanced and insightful questions that lead to greater understanding. At the same time, she’s able to scale that awareness and attentiveness to engage an audience of hundreds. Love seeing so much grace and wisdom so early in life.”
– Jonathan Fields
Award-winning Author, Maker, Entrepreneur, and Founder of Good Life Project
“Toku is an amazing coach. He’s been like this insightful, compassionate friend who challenges me and encourages me all at the same time. Every time we talk he really listens, understands my problems, and helps me find solutions that work. He’s helped me get really clear on where I need to go next in my business and he’s helped me learn how to be a better man for my family as well as for my readers.”
– Leo Babauta
Creator of Zen Habits, A TIME Magazine Top 25 Blog
“Christina is a deep, empathic listener. I always feel seen and heard by this powerful artist.”
– Alexandra Jamieson
Best-Selling Author, Oscar-nominated for documentary Super Size Me, Cravings Whisperer and Wellness Expert
“I’ve gotten a few proposals for high end coaching, but Toku is the only one who went beyond the offer to help me grow my already successful coaching practice and spoke to the parts of me that long for something more than the success I’ve already created. There are a lot of coaches out there that claim to do the work, but Toku is the real deal.”
– Dana Corey
Master business coach who’s clients have included Zappos.com, the Oregon Women’s Conference, and the eWomen Network.
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Benefits Of Being In The Dojo:
Discover real confidence in your ability as a coach which gives you the courage to follow your instincts and skillfully challenge your clients and prospects.
Find inspiration and connection with others who are also dedicated to excellence in coaching and changing the lives of their clients.
Observe other styles, ideas, and ways of coaching which will expand your range of abilities and possible ways of serving the clients you currently have or want and make it possible for you to serve more kinds of clients than you could possibly imagine.
Break through the isolated vacuum all coaches struggle with (What we call the “Coaching Bubble”) so you can stop comparing your insides to others outsides and get thoughtful, objective feedback on your strengths as a coach and opportunities for you to improve your skills in every aspect of your work.
Get a deeper understanding of your unique style and competitive advantage as a coach. You will identify the things that make you different from any other coach in the world and know the value your style creates for others.
Unlock your full power as a coach which creates raving clients and prospects. It also means you can work with the most inspiring clients and charge high fees. So you can make more money while making a bigger impact.
“Before the Dojo, I did not feel really powerful as a coach. Though, I was eager to learn and practice. After the Dojo, now I know that I am a powerful coach and I feel confident in my style (fun and deep). I assume this a lot more. I am more conscious on what I am doing, and I also trust a lot more my intuition.” – Emmy Druesne
This Sounds Awesome! What Next?
If you would like to connect with us to find out more information and see if we might be a fit for supporting you in your growth as a coach:contact us here!
Then, we will be in touch shortly!
With deep bows,
Christina Salerno and Toku McCree
Your Potential Dojo Leaders
“Before the Dojo, I knew I was a good coach, but didn’t think I was a deep coach. After the Dojo, I learned that I always have been a deep coach, so I gained confidence. And being able to practice so much has led me to feeling even more strength in my skills to lead people to love.” – Laurie Davis Edwards
“Before the Dojo, I had no clients. Afterwards, I have 6 clients and have had a 5 figure month so the progress has been huge. I also get about 5-10 prospect calls a month so I am very pleased.” – Kyle Benson