Home of the Samurai Coaching Dojo blog where Toku McCree, Christina Salerno, and other guest Sensei share their philosophies and practices for deep coaching and honorable enrollment. SUBSCRIBE for updates to be notified of new blog posts, special opportunities just for subscribers, and more!

Capacity vs. Insight

If you want to change the lives of your clients, you can’t just change the surface of their lives. You have to get down underneath the stories and beliefs and shift the foundational principles that rule their lives. But in order to do this, you have to guide your clients passed their normal blocks and into a place where this kind of deep transformation occurs.

And I’d like to share one distinction I’ve found incredibly valuable in this pursuit.

Coaching for Insight Vs Coaching for CapacityRead more

The 5 Whys Blueprint

Every coach with a desire to do deep work, longs to help create a powerful shift in each and every conversation. And while the depth that you go with a client is dependent on many factors, the place you start from is perhaps the most important.

Imagine if you had to have a bullet removed from your shoulder. Would you want the doctor to open up your chest and go up to search for the bullet? Or would you prefer they find the spot the bullet entered and dig into the hole it made to find it and pull it out?

If this answer seems obvious it shouldn’t be. Many coaches out of ignorance, enthusiasm, or both start performing open chest surgery before truly understanding where to begin their work. Read more

The Primacy of Practice

Perhaps the best lesson I’ve had to learn over and over again as a coach is that there are no shortcuts to greatness. There is no secret to being a better coach, no secret to learning to master enrollment. These things require knowledge and understanding, yes, but more importantly, they require experience. Read more

The Art Of Transitioning From Serving To Selling

After reflecting on my own experience of enrollment, talking to a myriad of coaches about their challenges, and spending hours thinking and studying the process of enrollment itself. I’ve found there are 3 places coaches typically lose clients. While these places are subtle and at the edges of where we often put our attention, mastery of these 3 weak points can lead a coach to vastly improve their chances in creating clients in a skillful and honorable way.  Read more