What does it mean to embody a great or masterful coach? 

I remember once standing in the lobby of a coaching event and a new coach came up to me and said someday I want to be a coach like you. What did they mean? I wondered to myself. 

Yet I get what he’s talking about. Within a few minutes of meeting a coach, I can often tell how I feel about them as a coach. Sometimes I get this wrong due to my own biases and filters, but often I get it right. And it’s not because I’m psychic or incredibly intuitive. 

There’s just something about a truly great coach. A way they hold themselves, a way they speak, a way they listen, even just the way you feel when you sit with them. 

This is the embodiment of a great coach. It can seem mysterious, but it really isn’t. 


What does it mean to embody a great or masterful coach? 

Anyone can call themselves a coach. Anyone can ask a few coaching questions. But there’s something that set’s some of the world’s best coaches apart. 

  • Creativity
  • Depth
  • Authenticity
  • Integrity
  • Commitment and the ability to help others commit 
  • Clarity with finances
  • Spirituality or relationship to the divine 
  • Purpose and vision
  • Professional ethics

I didn’t become a coach to get rich. There are easier ways. I became a coach to embody the spirit of someone who changes lives, my own first, and those of people I care about. 

Maybe you became a coach for this reason too. If so, stop focusing on the skills, the nuts and bolts. They matter, but the context of your focus matters more. 

Focus on embodying a great coach, focus on BEING a great coach. 

And in the process, you’ll learn everything you need to do and to know.

Anyone can call themselves a coach, anyone can ask some coaching questions. 

But being a great coach, even when you’re walking alone in the woods, or cooking dinner. 

That’s rare and really something worth working towards.

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