DEPTH. . .
You can fake a lot of things as a coach. You can fake knowledge, certainty, skill, and confidence. But depth is hard to fake.
You can ask deep questions and talk real slow like, but when people are with you they feel something.
They feel the depth of your breath,
they feel the depth of your patience,
they feel the depth of your body and heart.
Your marketing can distract them, your pressure to sign up RIGHT NOW can push them over the edge, but somewhere in the back of their being they’ll be missing your depth.
When I sit with a coach, a brilliant one, who does the work, who is the work, I feel them.
It’s like sitting in a deep ancient cave. It’s confronting, it’s alluring, it’s transformative.
Like my friend and teacher John Wineland says “Fuck hacking, go deep.”
As a coach fuck hacking, fuck faking, fuck pretending and being all bright and shiny with nothing beneath the surface.
Being deep and going deep is worth it.
It may or may not make your life easier or you rich overnight, but it will change lives in ways you can never imagine.
And that’s why you became a coach to begin with, right?