Or, oral marketing as explained through a metaphor about boxes of cereal…
As coaches, we see the universality of all problems.
People think the challenge is in the content, in the people in their lives, in the details of their situation. But we know that’s not the truth.
We understand that most problems are problems of perspective, beliefs, and context. With the right view of reality anything becomes possible and with the right action in alignment with this view, fulfillment becomes realized.
But when people ask us what we do, we talk in this vague, universal language.
Who do you help?