Home of the Samurai Coaching Dojo blog where Toku McCree, Christina Salerno, and other guest Sensei share their philosophies and practices for deep coaching and honorable enrollment. SUBSCRIBE for updates to be notified of new blog posts, special opportunities just for subscribers, and more!


I was talking with a client recently about why people are buying so much toilet paper. I meant it seems crazy, right? Hand sanitizer makes sense. Maybe even rice and beans, but TP? 

But it actually reveals something significant about human nature. 


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What It Means To Be Human


To be human is to be sick. 

Despite our best efforts, our most incredible drugs, our most brilliant minds, sickness is human. 


And so with this crisis, we come face to face with this truth. 

Not because this is exceptional. 

Getting sick is incredibly ordinary. 

But because we’re seeing it all at once. 


We are all staring into the face of what it is to be human for once together. 

We are all seeing together how frail life is. 

We are all seeing together how hard it is to keep us going. 


And it’s SCARY AS F*CK!!!!

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Did I Choose Right?

Choice is funny.

It’s driven by all of these hidden desires and instincts. There are more dark alleys inside each choice we make than we care to admit. Especially when it comes to choices at the moment, words we said, reactions we have, people we reach out to, and those feelings we hold back. 

SOME CHOICES ARE BIGGER. They create deliberation, a struggle between this and that, stay and go, buy-in, or sell out. They can become a crucible for which it feels like there is no escape. 

Eventually, we make a choice. 

And we see. 


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The Tragedy Of Knowing What You Want

“You can do anything you want to do. What is rare is this actual wanting to do a specific thing: wanting it so much that you are practically blind to all other things, that nothing else will satisfy you.” ― Chaim Potok, My Name Is Asher Lev

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The Fear Of Going Deep

One of the biggest fears coaches have – the fear of taking their clients deep. There’s this sense that deep down at the root of a client’s problems is fear, trauma, or pain so big you won’t know what to do. You’re afraid you’ll do damage. Afraid you’ll be clumsy. Afraid that you find yourself there and lacking and that it will rattle your coaching confidence to the very core. 


This fear leads to a host of problems:

  • You stay on the surface where it’s safe. 
  • You think of challenging questions, but you don’t ask them. 
  • You doubt yourself when you coach. 
  • You don’t create the space for your clients to feel all of their pain and fear. 
  • You never do the kind of deep work you see other great coaches do. 


So how do you address this? 

How do you know what to say? What to do? 

How do you prepare for something as a coach that’s unpredictable and a little scary? 


While I don’t have all the answers, let me share what I’ve learned so far. 

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4 Ideas for Creating Financial Goals and Habits in 2020

In my previous post, we acknowledged if you’re going to run a business, money is a thing you’ve got to deal with. However, talking about money can be taboo or scary.  However, money can be a thing you can learn to empower, enjoy, and even use to have a more significant impact on the world you live in. Today we are going to look at some ideas for creating financial goals & habits this year. Read more

Let’s Talk About Money

Coaches both love and hate to talk about money. 

Everywhere you look online, coaches are repping their 5 or 6 or 7 figure businesses (though they rarely talk about profit). And every coach either seems to be KILLING IT or is totally desperate to make ends meet. And of course, the coaches that are killing it are never you. 

But if you’re going to run a business, money is a thing you’ve got to deal with. Ideally, money can be a thing you can learn to empower, enjoy, and even use to have a more significant impact on the world you live in. But before we get ahead of ourselves, let’s start with a few observations about money. Read more

You’re BAD At Hiring Coaches

Here’s what you want when you hire a coach:

  • You want to hire the best coach you can possibly hire. 
  • You don’t want them to cost TOO much
  • You want them to help you become more than you imagined. 
  • You want to be able to afford to work with them and be happy to refer them. 
  • It wouldn’t hurt
  • You want them to be inspiring

And yet, most coaches feel completely lost when it comes to finding a good coach to work with. They poke and prod, they guess around, they hire a celebrity (and are usually disappointed) they hire someone affordable (and you’re highly underwhelmed).


How do you avoid this? How do you hire a good coach you ‘afford’ that helps you get to where you want to go? 


It’s one of the most important and most challenging things you can do as a coach.


Let’s look at a few important ideas.

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7 Steps To Transform Your Life

It’s a new year, and many of us have been considering how we can become more of who we want to be this year. 

The best way to do this isn’t by making resolutions or only forming habits. The best way is by developing a deep understanding of who you are and declaring the life you want to create. The more you understand who you are and how you work and the more clear you are on what you’re up to in life, the more growth you’ll experience and the more satisfaction and possibility you’ll create for yourself and others. 

Of course, this is easy to talk about and hard to do. So in this guide, I’m going to break down how I look at change and some critical steps to discovering who you are and what you want to create in your life, as well as how you can get started. 

If you’d like some help with these BIG questions about life and growth, I invite you to do a Surrender Session with me all about what you want to create this year and in the years to come. I’ve already helped hundreds of people live lives of deeper meaning and satisfaction. And I’d love to help you too. 

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3 Questions To Ask This Year For Successful Professional Growth

Each year when we launch the dojo, I talk to dozens of coaches with one question on their mind:


What do I need to invest in and commit to growing professionally, become successful, and really make it as a coach? 


And each time I have that conversation, I can feel the pain and confusion in them as they try to choose. The amount of time most coaches spend trying to select the RIGHT program or coach is staggering because . . . Read more