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Archives for:
“Enrollment”

10 Days To $11,000

I recently had a client send me the following text message –

I just enrolled a new client at $11k for 4 months! The stuff I’m getting from you is turning this process into one of my favorite conversations. I just started reading the sales Katas last night— they are brilliant. You should get this book out in the world my friend. This is what was missing for me in all the stuff I’ve read. And I’ve read a lot— including Prosperous coach and . . .

And you might be wondering what it is that I taught that created that kind of result.

If I was a brilliant marketer, I’d tell you that I had a secret shortcut, some special magic that other coaches don’t have. I’d pull out a bag of my magic beans and ask you if you wanted some.Read more

How One Powerful Question Could Make Your Coaching Conversations Worth $1200/Hour

Craig’s Story

Just last month, I stumbled across an opportunity for coaches with a financial background, so I reached out to a Dojo graduate and I was delighted by what he told me.

6 Keys Needed To Escape The “Not Enough” Stage

It takes more than a map to arrive in Stage 2 of the 4 Stages of a Coaching Business. You need to have the fuel and ability to make the distance.

We know its possible to escape the “not enough clients or cash” stage. We looked at each of the phases we’ll go through to break free and rise out of Stage 1. 

So armed with this information, what does it actually take to make it through those phases? 

The 6 Keys To Creating Escape

Here are the keys that will make escaping level 1 more likely to happen:Read more

How to Turn Shifts into Clients

Some coaches say clients pay you for results. Others say they pay you for the powerful insights you generate. And still others say it’s the possibility you get them present to.

But no matter how you talk about it, what your clients are paying you for directly or indirectly is what happens in the insight creation, or Shift, part of your coaching conversations. The reason is simple: the Shift is where things change. It’s where clients see their lives differently. It’s where they get present to possibility. It’s where they realize what they’ve been missing and create what wasn’t possible before.

If you understand this, you can use the power of the Shift phase to sign clients. If you don’t understand this, you’ll squander the Shift, it will create powerful conversations, but no clients.

This is how it normally goes (hint… not well). Read more

Mastering “The Drop” as a Coach Is Like Mastering Great Sex as a Human

 

We named the Drop “the Drop” because it’s hard to discern. It’s a little like great meditation or great sex. When it happens, it’s obvious.Read more

Why Coaches Suck at Explaining What They Do

Or, oral marketing as explained through a metaphor about boxes of cereal…


As coaches, we see the universality of all problems.

People think the challenge is in the content, in the people in their lives, in the details of their situation. But we know that’s not the truth.

We understand that most problems are problems of perspective, beliefs, and context. With the right view of reality anything becomes possible and with the right action in alignment with this view, fulfillment becomes realized.

But when people ask us what we do, we talk in this vague, universal language.

Who do you help?
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Will You Join Me?

(A Possible Prologue to a Future Coaching Book)

The coaching industry is at a crossroads.

In our hands is one of the most powerful pieces of technology created in the twentieth century. A tool with as much promise and possibility as the microchip or the discovery of antibiotics. And a tool that is so easy to take for granted or to corrupt on a deep level.

And, as we step into this intersection we face a stark choice.

Are we going to use this tool to put Kandy Krush into the hands of every human with a heartbeat?

Are we going to keep turning depth workers and healers from vibrant humans into life-wheel zombies and core-competency ghosts?Read more

Master Coaches Make Money

Over the past week, I’ve been deep in thought about the core marketing approach of the Dojo. And as I’ve pondered this I’ve been struck by a question:

 

Are we serving coaches that want to be great—
as in masterful at what they do?

OR

Are we serving coaches that want to be “successful”—
as in making a lot of money?

 

But it wasn’t until this morning that I realized this is a false choice.Read more

ODSC Framework #30 – The Close – Acknowledgement

Is your client blind to their own achievement? Constantly thinking they’re not accomplishing enough in your work together? Thinking they’re not enough, and by extension, that you are not enough as coach?

The truth is, we humans are generally HORRIBLE at assessing how much we’ve grown. And that blindness to how much they’ve accomplished in your work together is not only bad for the client, it’s bad for your business…

In this episode, Toku talks about that challenge, and how the technique of championing—and particularly acknowledging—can help your client see more clearly the gains they have made.
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Bed Bugs and Commitment

This past Saturday we returned from a short trip to discover we have bed bugs.

Which (as Christina says) is kind of like finding out your house has an STD.

The process we’ve endured since and will likely endure for a few days more has reminded me of the danger of sunk costs and the power of commitment.

But to explain that I need to tell you about bed bugs…

BED BUGS ARE INSIDIOUS CREATURES THAT ARE INCREDIBLY HARD TO KILL

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